Strattam to buy majority stake in software firm Blacksmith Applications
Strattam Capital, the Austin, Texas, private equity firm, agreed to buy a majority stake in Blacksmith Applications Inc, the Lawrence, Massachusetts, developer of software for the consumer-packaged-goods industry. Terms weren’t disclosed. Blacksmith said in a statement that its management will retain a “significant” stake. It didn’t specify how much. Blacksmith’s platform enables users to “better manage their contracts, more effectively deploy pricing discounts and promotional offers and gain insight into the effectiveness of their trade spend,” the company said. Wilson Sonsini Goodrich & Rosati is Strattam’s legal advisor. Canaccord Genuity is Blacksmith’s financial advisor and Gesmer Updegrove LLP is providing legal advice.




