Britain's ITV withdraws offer for Peppa Pig-owner eOne: Reuters

British broadcaster ITV Plc said it would not bid for Entertainment One Ltd after failing to persuade the owner of the children's TV character Peppa Pig to enter into a formal process, Reuters reported. Canada's eOne said earlier this month it had rejected a US$1.3 billion takeover offer from Britain's biggest free-to-air commercial broadcaster, saying it undervalued the production and distribution company. Media reports have suggested that other groups, such as private equity, could be interested in Toronto-based eOne.

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