Google As A Seller? Don't Worry, It Also Bought Something
Venture-backed Internet company founders usually dream of selling out to Google one day. But few imagine it could work the other way around. Until earlier today, that is, when WideOrbit announced that it has agreed to buy Google's radio automation business. San Francisco-based Wide orbit provides software that broadcasters and cable operators use to manage ad revenue, and had raised around $40 million in VC funding from Mayfield Fund, Khosla Ventures, Greycroft Partners and Hearst Ventures. Financial terms of the deal weren’t disclosed, although the online conjecture mill assumes that Google took a hit unloading the assets. The sale includes three Google brands: Google Radio Automation, Maestro and
5 August 2009•1 min read
