Adtech company district m secures $12 mln in latest round

Montréal-based advertising technology provider district m has raised $12 million in financing, bringing its total funding to $20 million. The round was backed by new investor Investissement Québec, which committed $9 million, and existing investor Fonds de solidarité FTQ, which committed $3 million. Founded in 2013 and led by President and CEO Jean-François Côté, district m provides a marketplace for publishers and advertisers to connect and maximize digital advertising opportunities. It will use the funds raised for hiring staff, developing artificial intelligence capabilities, and expanding in North America and abroad.