Aging Female Bodies Have A Place To Shop Online
A few weeks ago, several of you came up with companies that let people tailor and order clothes online --A Tailored Suit, LoriCoulter.com, Archetype Solutions, Indochino and even Lands' End. One of them, MyShape.com, has just raised money --$10.56 million of a $12 million Series C round, according to a regulatory filing last week -- from Draper Fisher Jurvetson, Tenaya Capital and Tech Coast Angels. But MyShape is not just another online clothing company, according to investor Steve Jurvetson. The site is especially aimed at aging females -- women between the ages of 55 and 64, who, he says, are the fastest growing category of online shoppers except for teenagers. In June, Jurvetson went to Santa Clara University's annual Silicon Valley (Baby) Boomer Venture Summit and Business Plan Competition to hunt for candidates for DFJ's growing interest in companies that serve the aging, an area that he says is new to venture capital.
