AppNexus Goes "All-In" on Mobile Advertising
The New York-based digital advertising firm AppNexus is upping its commitment to mobile advertising, the company announced today. More specifically, its mobile buy-side offering, which is in beta with clients including Collective, CPX Interactive, FlxOne, and Matomy, is expected to be available to all AppNexus customers this summer. The beta product is already integrated with mobile supply sources such as Nexage, Smaato, and MoPub. AppNexus raised a $75 million Series D round of financing led by Technology Crossover Ventures in January.
10 April 2013•3 mins read
