Avrio Capital, ACG invest in launch of Way Better Brands

Avrio Capital, a Canadian food and agriculture technology investor, and Alliance Consumer Growth, a U.S. consumer and retail growth equity firm, have invested in the launch of healthy snack food company Way Better Brands LLC. Terms weren't disclosed. Way Better Brands combines two existing companies, Live Better Brands, the Minneapolis-based owner of tortilla chips and crackers brand Way Better Snacks, and Left Field Foods, the Calgary-based maker of air-puffed potato snacks brand Spokes. Avrio Managing Partner Aki Georgacacos said the deal creates a "best in-class consumer products business" with snacking solutions across multiple categories.