Below-the-Radar ExactTarget Zeroes in On IPO with CoTweet Acquisition
ExactTarget this morning announced that it has acquired CoTweet, a customer relationship management tool that sprang up around Twitter in the fall of 2008. The deal is a natural match. Ten-year-old ExactTarget is a powerful email marketing company with more than 600 employees and revenues north of $100 million a year, but it hadn't yet delved into the world of real-time social media. The company, based in Indianapolis, is also sitting on tons of cash, having gathered around $155 million in VC funding from Battery Ventures, Scale Venture Partners, Insight Venture Partners, Montagu Newhall Associates and Technology Crossover Ventures.
2 March 2010•3 mins read
