Brentwood acquires virtual educator for $150m+

The LA-based firm has bought The Teaching Company, a publisher and direct marketer of university-level courses on DVD and CD.

Brentwood Associates has acquired The Teaching Company, which produces and distributes university-level courses on DVD and CD. Terms of the deal were not disclosed, but the deal is reportedly worth between $150 million and $200 million.

The Teaching Company was founded in 1990 and has since then become the leading developer and marketer of university-level course software in the US. The company’s course offering, called “The Great Courses,” offers more than 220 classes which span more than 3,000 hours of content across eight subject categories. The courses are targeted toward adult learners and can cost anywhere from 20 to hundreds of dollars.

Company founder Tom Rollins, who will remain with the company as director, said in a statement that the firm was chosen because of its history and experience with direct marketing.

The Teaching Company is the first investment by Brentwood Associates’ latest fund, Brentwood Associates Private Equity IV. This investment follows the firms’ sale of Oriental Trading Company in August to The Carlyle Group for $1 billion.