AcuityAds to acquire venture-backed ADman Media
AcuityAds Holdings Inc (TSX-V: AT) has agreed to acquire ADman Interactive SL, a Spanish outstream video supply-side platform for native formats. AcuityAds agreed to pay about $21.4 million (€13.7 million) in cash and earn-outs in a deal expected to close in the second quarter. AcuityAds, a Toronto-based provider of digital media solutions enabling advertisers to connect with audiences, said the buy expands its addressable market, creates revenue opportunities, and extends its global footprint. Founded in 2010, ADman Media has been backed by Spain's Inveready Technology Investment Group.
28 February 2018•5 mins read
