Follow The FTC's Privacy Roundtable
Today in Washington, the Federal Trade Commission is exploring the "privacy challenges" raised by social networks, cloud computing, mobile marketing, behavior-tracking advertising and other 21st century technologies to see if any regulation is in order.In addition to academics, privacy experts, and some big tech and retail companies -- Microsoft, Intel, Google, Walmart and Intuit are all there -- are a couple of venture-backed startups: Blue Kai, funded by Battery and Redpoint, which claims to be building "the world's largest data exchange" of online behavior to help its partners target ads at consumers; and Simulmedia, funded by Avalon and Union Square Ventures, which is helping advertisers target TV viewers.
7 December 2009•1 min read
