GCP-backed Trendline Interactive acquires Inbox Marketer
Trendline Interactive has acquired Inbox Marketer, a Guelph, Ontario-based data-driven e-mail marketing services provider. No financial terms were disclosed. Inbox Marketer was founded in 2002 by CEO Geoff Linton. Trendline, an Austin, Texas-based e-mail consulting and professional services business, said the deal strengthens its strategy, data management and analytics service offerings. Trendline is backed by Growth Catalyst Partners (GCP), a U.S. lower mid-market private equity firm. GCP invested in the company's 2018 acquisition of Inbox Pros.


