Google Faces Federal Scrutiny On AdMob Acquisition
The Federal Trade Commission has been talking to Google about AdMob for several weeks and has issued a formal second request for information, Google said today. Given Google's dominance in search and the Obama administration's heightened scrutiny of tech mergers, the FTC's interest in AdMob is not a surprise. Google had to wait nearly a year before federal regulators last year allowed it to acquire DoubleClick, which boosted Google's ability to offer display ads. Also last year, Google abandoned its proposal to share search advertising revenue with Yahoo by running ads against Yahoo search queries after Microsoft and others complained and the Justice Department intervened.
24 December 2009•2 mins read
