Halsey Minor: What Steve Jobs Taught Me

In 1998 I was asked to speak at Mac World. It marked the first time Steve Jobs had returned to his company and would speak at the famous Mac World event. What I didn't know when invited was that I was scheduled to speak immediately after Mr. Jobs. I, like everyone else in the audience, sat mesmerized as he stepped comfortably back into his old shoes and articulated a simple plan for reforming Apple Computer. Things were so bad at the company at that moment Michael Dell famously quipped 'Steve should shut down the company and give the money back to stock holders.' Michael later regretted the statement when Apple’s market value sky rocketed past his own company’s. Nobody really believed Apple could be saved, and even though I was speaking at Mac World I was not so sure myself.

25 October 2011•8 mins read
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