Here Comes Conscious Capitalism (Part II)

Let’s focus on the word “Conscious” to continue our exploration of Conscious Capitalism. My ego originally found the word vaguely threatening. It made me feel uncomfortable. Because I didn’t understand what it meant, my ignorance created resistance. I feared there was an implied value judgment directed at me. Did this mean that I was not conscious? Did this imply that there were others who were more conscious than me? Determining whether or not there was a “there” there in Conscious Capitalism required me to get comfortable with this word.

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