High Road Capital buys Ariad to create cross-border marketing agency
U.S. private equity firm High Road Capital Partners has bought Ariad Communications, a Toronto-based strategic marketing agency that provides Canadian business clients with content, digital marketing and consumer activation capabilities. The acquisition's value was not disclosed. High Road said it plans to combine Ariad with an existing portfolio company, U.S.-based Bluespire Marketing, with the aim of creating a cross-border platform with distinct operating brands and enhanced capabilities. Ariad President Mike Beckerman will serve as CEO of the merged entity. High Road's other Canadian investments include Accentus and Celco Controls Ltd.
7 July 2015•4 mins read
