First Beverage Ventures

The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.

L Catterton, Kingswood Capital and One Rock Capital are among the PE firms doubling down on the recession-resistant beverage sector.

VitaCup, Inc, a maker of functionally infused coffee and tea products, has raised an undisclosed amount of funding. The investors were North Castle Partners and First Beverage Ventures.

First Beverage Ventures, the private equity arm of First Beverage Group, has raised $64 million for its second fund, according to an SEC filing https://www.sec.gov/Archives/edgar/data/1661063/000114036117027730/xslFormDX01/primary_doc.xml First Beverage focuses on investing in emerging beverage companies.

Castanea Partners has invested in Essentia Water, which provides enhanced, alkaline water. First Beverage Ventures also participated in the funding. As part of the deal, Troy Stanfield, partner at Castanea, will join Essentia's board of directors.

Cannabis firm MedMen has named Chris Leavy as a co-chairman and partner. Leavy is a former managing director at BlackRock.

Castanea Partners has hired Tom First as an operating partner. Previously, First worked at First Beverage Ventures where he served as a managing partner.