PE-Backed Match Marketing Closes Fifth Acquisition

Match Marketing Group, a Toronto-based company which provides integrated shopping marketing solutions, bought Marketing Drive LLC, a shopper marketing agency in Norwalk, Connecticut, and its digital subsidiary Weld Media, from River North Group. The acquisition is Match Marketing's fifth in the last twelve months. Match Marketing is a portfolio company of Beringer Capital, a Canadian private equity firm focused on the marketing services and specialty media industry.

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