Nielsen-backed Pereg Ventures raises $25 mln with Fund I first close

Pereg Ventures LLC has raised $25 million with the first close of its first fund. The target for Pereg Ventures Fund I was not known. Nielsen, the information services company, has also invested in Pereg Ventures. The New York-based early-stage venture capital firm mainly provides Series A and B financing to B2B information services companies. Pereq has invested an undisclosed amount in RetailNext, which provides in-store analytics to retailers, and Zollo, which crowd-sources insights on consumer shopping behaviors.

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