OMERS-backed Sysomos acquires social marketing platform Expion
Sysomos Inc, a portfolio company of OMERS Private Equity, has bought Expion LLC, a social marketing software company based in Raleigh, North Carolina. The financial details of the transaction were not disclosed. Sysomos said the acquisition will create a new platform that is capable of providing fully-integrated product solutions for social analysis, publishing and audience targeting. Prior to 2015, the Toronto-based Sysomos was an affiliate of Marketwired Inc, which is also backed by OMERS. In February, it was set up as an independent business led by former Microsoft Corp executive Lindsay Sparks. OMERS at the time said it would support the company's global expansion plans.
22 July 2015•4 mins read
