peHUB First Read

* Josh Kopelman: "Virality" is not a sales and marketing plan * Julian Delasantellis: It's time to end economist idolotry * Bryant Simon on the velevet revolt against brands, which is being illustrated by a new crop of stealth Starbucks that lack the company's name or familiar green logo. * Morning Call: U.S. futures point higher, London rises early, European shares bounce back, the Nikkei slips on a Bank of Japan decision and Hong Kong and China shares gain. * IDD remembers Fred Joseph * Tom Hazlett: Putting a price tag on TV spectrum * ABA Journal: The best blogs and Twitter accounts for lawyers, by lawyers * Charlie Gasparino: Is Goldman Sachs' investment banking operation becoming second-tier?