peHUB First Read

* If Wall Street ran the airlines... * MG Siegler: Social location will not be a market where everybody can just get alone. * Whole Foods CEO John Mackey on raising $425 million from PE firm Leonard Green: "It was more or less like we were buying an insurance policy. In case the worst-case scenario came about, we wanted to make sure we survived." * Morning Call: U.S. futures rise ahead of short session, London flattens, European shares rise, the Nikkei jumps 1.5% and China shares climb. * What is Solyndra's cost per watt? * The top B-school stories of 2009 * The decade's best and worst-performing industries * Barry Ritholtz: Big banks aren't lending because they're being rational * Gomez could have gone public. So says the banker who repped Compuware on its acquisition of the online analytics company back in October.