peHUB First Read

* The top ten zip codes for startups * Beth Kowitt: Inside the secret world of Trader Joe's * How Steve Schwarzman passed (some of) the reins to Tony James * Morning Call: U.S. futures point higher, London rises early, European shares fall and the Nikkei hits a 16-month low. * Digital Chocolate files suit against Zynga * Why General Catalyst invested in Rue La La * Mark Cuban: The stock market is for suckers * Daniel Alpert: Gleaning the bond market's message * The top three hottest new majors for a career in tech * A recent secondary market trade valued Facebook at $33.7 billion