peHUB Second Opinion 9.28

TechCrunch announces that it's officially being acquired by AOL. (Relive the moment here.) Engadget founder Peter Rojas -- who sold the company to AOL in 2005 -- tells Michael Arrington what to expect. Amazon introduces Kindle for the Web, giving digital book buyers one more way to avoid reading the old-fashioned way. BP sells $3.5 billion worth of debt. Gloomy CEOs say they're far from eager to begin hiring again. Billionaire money manager Ken Fisher calls the concept of a new normal "idiotic." Twitter's head of analytics explains what the company learns from all those tweets.