Perfect Market Buys Media River
Perfect Market Inc., a Pasadena, Calif.-based provider of marketing services for publishers, has acquired Media River Technology, a provider of technology for instantly matching content and advertising. No financial terms were disclosed. Perfect Market has raised nearly $40 million in VC funding since 2005, from firms like Mayfield Fund, Idealab, Rustic Canyon Partners, Trinity Ventures and Square 1 Ventures.
4 November 2008•3 mins read
