Pitching the Pitchers: Observations from VC Demo Day

I and a couple other ad agency people attended the AOL Ventures and Betaworks-sponsored VC Demo Day last night, where prominent VCs had four minutes to communicate/market their respective companies. It was intriguing to benchmark another industry and experience VC community interaction. None of the agency people could imagine an advertiser coalition coming together to pitch advertising agencies to potentially work with one another. But that's exactly what the spirit of this event intended and succeeded in doing. What struck us is that no matter what the industry, there tend to be core fundamentals that yield more engaging, positive presentations that go a long way in winning over a target audience:

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