Private Equity To Tweet, Begrudgingly

Unlike venture firms, where Twittering, blogging, and social networking pretty much come with the territory, private equity firms have been consistent with the "private" part of their names, shying away from the exhibitionism of social networking. Until today, when an email from buyout firm Huntsman Gay announced that the firm has crossed over to the dark side. I think that's great news, but don't get excited, this move was not done enthusiastically--check out the wording on this announcement: "We're also working with a number of folks in the broader investment community on Twitter to determine whether it's a useful real-time communications medium." I read that to mean, "We're doing this even though we think it's dumb."

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