RichRelevance Rounds it Out with $8M

RichRelevance, the retail technology service for audience behavior, closed $8 million from a group of venture capital firms including RTP Ventures, Shea Ventures and Gray Ventures, as well as from existing investor Tugboat Ventures. The investment was part of a $28 million round that also included Greylock Partners, Crosslink Capital and Draper Fisher Jurvetson.

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