Roofing marketplace Roofr nabs $5.3 mln in seed funding

Roofr, a Toronto-based roofing marketplace, has raised about $5.3 million (US$4 million) in a seed-stage financing. The round was led by Crosslink Capital, with participation from Y Combinator, Ace & Co, Louis Beryl and other angel investors. Launched in 2016 by CEO Richard Nelson, Roofr uses satellite imagery to measure customer roofs and provide a free roofing estimate. It then connect customers with a contractor to inspect, propose and complete the work. The company currently serves locations in California, Florida and Ontario. The funds raised will be used to expand Roofr's regional presence, including in Texas, and grow its engineering, sales and marketing teams.