VC-Backed Danoo Buys IdeaCast
Danoo, a digital location-based media network with interactive video screens in retail locations, has acquired IdeaCast, a provider of captive television advertising. No financial terms were disclosed. Minority shareholders in the combined company will include Danoo backer Kleiner Pekrins Caufield & Byers and previous IdeaCast owner National CineMedia LLC.
6 July 2009•5 mins read
