VMG promotes managing director

The lower mid-market consumer focused firm has promoted Wayne Wu to managing director to focus on sourcing, due diligence and portfolio oversight among other responsibilities.

VMG Partners, a lower mid-market firm focused on the consumer sector, promoted Wayne Wu to managing director, the firm said.

Wu joined the San Francisco-based firm in 2008 as an associate and became vice president two years later. In 2013 he was promoted to principal.

His responsibilities at the firm have included sourcing branded consumer product investment opportunities; sourcing, structuring and executing debt transactions via third-party lenders for portfolio companies; leading and managing third-party due diligence; and reviewing and assisting legal counsel on transaction documents, according to his LinkedIn profile.

In his new role, he will continue to focus on sourcing and due diligence and will also conduct oversight of portfolio companies.

Most recently Wu led VMG’s investments in Justin’s, Perfect Bar and babyganics, managing director Kara Cissell-Roell said in a statement.

Wu sits on the board of Perfect Bar Holdings, a nut butter-based nutrition bar developer, acquired through VMG Partners III. The $500 million vehicle closed in July, as reported by Private Equity International.

Wu served as chief financial officer and vice president of corporate development at Thomason Autogroup for almost three years before joining VMG. Prior to that, he worked in RBC Capital Markets’ investment banking division, according to his LinkedIn profile.

VMG manages $1.2 billion in assets as of July 2015, according to PEI’s Research & Analytics.