Water Footprints Coming Soon
Professor Arjen Hoekstra made a big splash this month at World Water Week in Stockholm, where he talked about the enormous amounts of water that go into producing simple, everyday items: 140 liters for a cup of coffee, 2,700 liters for a cotton shirt,16,000 liters for a kilogram of beef. Even though the U.S. uses more water than any other country, according to Hoekstra, venture capital investments in water startups have lagged other clean tech investments because they're complicated and often involve dealing with government agencies. Also, the idea of a water footprint is fairly new -- carbon footprints are farther along and better understood. But if Hoekstra's push for water footprints catches on...
28 August 2009•1 min read
