BDC unveils new brand identity to reach more entrepreneurs
The Business Development Bank of Canada (BDC) has unveiled a new brand identity aimed at making its role and product offering better known to more entrepreneurs across Canada. Market research conducted in 2014 on the awareness of the bank suggested that entrepreneurs were not familiar with the firm and its services, BDC said. It plans to improve awareness with the new brand and a related advertising campaign. BDC Capital, the bank's investment arm, provides equity, quasi-equity, other types of financing and advisory services to small and medium-sized companies across Canada.
6 June 2016•3 mins read
