Bisgaard-Frantzen to launch Private Advisors in Europe(2)

Private Advisors has hired one of Scandinavia’s biggest investors in private equity to push its business outside the US.

Private Advisors, a US private equity and hedge fund investment firm specialising in advice to institutional investors and wealthy individuals, has hired Jens Bisgaard-Frantzen to open a London office. His brief as chief executive of the UK arm is to develop a global private equity investment capability. 

Bisgaard-Frantzen was until March this year the chief executive and managing partner of ATP Private Equity Partners, the private equity arm of ATP, Denmark’s largest institutional investor with investments of approximately $65 billion (€47.1 billion). 

He founded ATP Private Equity Partners in 2001, committing approximately $4.8 billion to private equity partnerships, secondary positions and co-investment opportunities. Before ATP, he was head of private and public equities at Sampension, a Danish pension fund manager. 

Bisgaard-Frantzen, who has been investing in alternatives for 17 years, said: “It was very important for me to partner with a firm which shares my investment philosophy in being fundamentally-driven, value-oriented, and contrarian in approach.”

Basil Hurst, known as Beau, has also joined Private Advisors as partner with responsibility for investor relations and product development outside the US.  Hurst will work closely with Bisgaard-Frantzen to build the London office. 

Hurst has 16 years of experience in alternative investments, most recently at Lazard Asset Management in London. He was responsible for Lazard’s alternatives business in Europe and the Middle East and was head of institutional business development for Europe and the Middle East.

Private Advisors plans to hire additional professionals to build the firm’s global private equity investment team.