Consumer goods

Perwyn, SilverTree-backed Salesmanago makes add-on in Poland; European PE AUM hits new high

Perwyn and SilverTree acquired Salesmanago in 2021.

Butterfly-backed Generous Brands to scoop up kombucha tea beverage brand Health-Ade

The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.

TSG Consumer to acquire perfume brand Phlur

Prelude Growth Partners will exit its investment in Phlur as part of the transaction.

O2 Investment-backed Stronghouse Solutions picks up Gustafson Roofing

Oakbrook, Terrace, Illinois-based Stronghouse Solutions is a provider of roofing and exterior services.

Burst of deals with Bridgepoint, Partners Group, Carlyle, EQT and Perwyn in action; AXA IM Prime and Mubadala in GP stakes deal

EQT has agreed to buy Adevinta’s Spanish operations from the Blackstone- and Permira-owned company.

Exuma-backed Peak Roofing picks up Skymark Roofing

Based in Plantation, Florida, Peak Roofing Partners is a provider of roofing solutions.