Highway 12 Turns Onto The Information Superhighway
Mark Solon, a general partner at Highway 12 Ventures in Boise, Idaho, sums up his firm’s social networking strategy in one sentence. “If you’re not on Facebook, Twitter and all the other social networking sites, communicating with your investors and entrepreneurs, then you’re going to be left behind,” he says. Such was the reason why on April 5, Highway 12 launched a blog on its website for Solon and his fellow GPs to regularly post their musings. Solon partly attributes the firm’s start of a blog to the hiring last year of Tac Anderson as an EIR. Anderson previously led social media activities at Hewlett-Packard. Solon also says
15 April 2009•1 min read
