VMG Partners overview
Stories about VMG Partners
VMG promotes managing director
The lower mid-market consumer focused firm has promoted Wayne Wu to managing director to focus on sourcing, due diligence and portfolio oversight among other responsibilities.
VMG closes Fund III on $500m
The third fund has made three investments in consumer branded food product companies.
VMG seals 3x return on Pirates Booty
The consumer-focused firm has agreed its second exit in less than a month, selling Pirate Brands to B&G Foods alongside an investor group including Driven Capital Management.
VMG seals $340m snacking exit
The firm has sold snack company Snack Factory, which VMG purchased with capital from its debut fund in 2009. The firm’s portfolio has generated annual net revenue growth of 45%.
VMG closes Fund II on $375m hard-cap
The California-based firm, which owns a stake in carry-all bag maker Timbuk2, invests in consumer products companies in the lower mid-market.
VMG to close second fund on $375m hard-cap
The California-based lower mid-market firm is expecting to hold a final close by 15 June.
VMG backs Pirates Booty
The California-based firm has made an investment of undislcosed size in snackmaker Robert’s American Gourmet Foods. The company's specialty brands include Pirates Booty, a mix of all-natural puffed corn and rice, and Smart Puffs cheese puffs.
VMG Partners contact information
Offices
Contacts
| Name | Job title | Location | |
|---|---|---|---|
| Key Contact | Job titlePartner, Chief Operating Officer and Chief Financial Officer | LocationSan Francisco, United States | Email |
| Key Contact | Job titlePartner, Head of Investor Relations & Fundraising | LocationSan Francisco, United States | Email |
Job titleManaging Partner, Consumer & Technology | LocationSan Francisco, United States | Email | |
Job titleManaging Partner, Consumer & Technology | LocationSan Francisco, United States | Email | |
VMG Partners funds managed
Closed funds: 8
| Fund | Fund size | Close date | Strategy |
|---|---|---|---|
Fund size | Close dateMay 2025 | Strategy | |
Fund size | Close dateAug 2022 | Strategy | |
Fund size | Close dateMar 2021 | Strategy | |
Stories that mention VMG Partners
LPs double down on tech as digital transformation accelerates
Funds with a technology focus continue to attract LP capital as tech products and services increasingly become a must-have across industry verticals.
PE capital continues to target tech as strong fundamentals outweigh wider macro concerns
Private equity continues to back tech, with investors citing long-term trends, digital transformation and defensible revenue streams as key drivers.