JMI Equity Pours $30M into BrightLine

JMI Equity has made a $30 million investment in BrightLine, a provider of marketing services for the interactive TV advertising sector. JMI will have a minority interest in BrightLine. JMI General Partner Brad Woloson will take a seat on the BrightLine board. New York-based BrightLine’s customers include Unilever, GlaxoSmithKline, Intuit and Cisco.

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