Alaris Royalty invests $22 mln in communications agency Sandbox
Canadian alternative equity firm Alaris Royalty Corp has invested US$22 million in preferred units of Sandbox Group LLC, a marketing and advertising services specialist based in Chicago. Founded in 2013, Sandbox assists clients in a range of North American industries with strategic marketing and planning, as well as creative development involving all media and digital solutions. The company plans to use the partnership with Alaris to invest in services, expand into new markets, and make acquisitions of regional communications businesses. In exchange for the investment, Sandbox will provide an annual distribution of US$3.3 million to Calgary-based Alaris.
8 March 2016•7 mins read
