PE-backed Advantage Sales and Marketing buys The Linkage Group
Advantage Sales & Marketing LLC (ASM) has bought The Linkage Group Inc, a third party merchandising and retail intelligence company based in Toronto. The financial terms of the transaction were not disclosed. ASM, a U.S. provider of customized services to consumer goods manufacturers and retailers, said the deal will allow the business to continue to grow its offering in Canada. Based in Irvine, California, ASM is a portfolio company of U.S. private equity firms CVC Capital Partners and Leonard Green & Partners. It was acquired from Apax Partners in July 2014.
9 March 2015•2 mins read
