PE-backed High Ridge Brands Acquires Unilever Brands

High Ridge Brands, which owns the North American Zest personal cleansing franchise, has acquired from Unilever the Alberto VO5 brand and marketing rights in the U.S. and Puerto Rico. The company also bought the rights to the Rave brand and marketing rights worldwide. Terms of the acquisition were not released. High Ridge Brands is owned by Greenwich, Conn.-based firm Brynwood Partners.

24 August 2011•3 mins read
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