Viola-backed Matomy buys e-mail optimization platform Avenlo
Israeli digital advertising company Matomy Media Group (LSE: MTMY) has bought a controlling interest in Maven Marketing Group Inc, a Toronto-based e-mail marketing and ad targeting company that operates under the name Avenlo. The deal's financial terms were disclosed. Matomy said it has acquired a 70 percent stake in Avenlo to leverage ad targeting and media buying capabilities and to enhance its e-mail acquisition marketing solution. The transaction includes an option for Matomy to acquire the remaining 30 percent of the business. Matomy is a portfolio investment of Israeli private equity firm Viola Private Equity.
15 April 2015•4 mins read
