Penfund's JET Group rebrands as SureWerx, plans for broader growth
The JET Group, a Canadian supplier of tools, equipment and safety products, has rebranded as SureWerx. The Vancouver-based company said the new name is designed to tie together its product brands, including Sellstrom Manufacturing Co, which was bought last November. SureWerx said the initiative opens the door to further global growth and allows the company "to look beyond its traditional geographical markets." SureWerx is a portfolio investment of Canadian private equity firm Penfund, which acquired it in 2012.
1 March 2016•2 mins read
