Tapjoy Forms Advisory Board

Mobile ad network Tapjoy Inc. has formed an advisory board. The board consists of Peter Yared, chief technology officer of CBS Interactive; Bernardo Hernandez, head of emerging products at Google; Razorfish CMO Jeff Lanctot; Arjun Sethi, CEO of LOLapps; GameStop director Shane Kim; Jim Elms, lead of global strategy and insights at UM; Matt Ocko, managing director of Archimedes Capital; and Tom Moss, chief executive of 3LM. San Francisco-based Tapjoy is backed by J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures.

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