TPG-Backed Strauss Buys Ambassador Coffee Brand

Strauss Coffee, which is backed by private equity firm TPG Capital, will pay $8 million for the “Ambassador” brands of freeze-dried instant coffee and roasted and ground coffee products owned by Sucafina Group. The coffee products are sold in Russia, Ukraine and Moldavia. In addition to the sale price, Strauss Coffee will pay $2.4 million for non-competition undertaking by the sellers, the company said in a written release. TPG Capital owns 25.1% of Strauss.

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