PE-backed Episerver buys Optivo and Peerius

Episerver, a portfolio company of Accel-KKR, has acquired Optivo Gmbh and Peerius, in separate transactions. Financial terms of either deal wasn’t announced. Optivo is a European technology provider for e-mail marketing and omni-channel campaign management. Peerius, of London, provides omnichannel personalization software.

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