Augme Technologies Buys Hipcricket for $44.5M

Mobile marketing company Augme Technologies Inc. is paying $44.5 million to buy mobile marketing and advertising start-up Hipcricket. Seattle-based Hipcricket raised upwards of $9 million across two rounds of funding from Broadmark Capital and angel investors. The acquisition includes will be comprised of $6 million in cash and $38.5 million in Augme common stock. Earn-out could add another $27.5 million to the purchase price.

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