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Investing in sports

Private Equity International explores the growing flow of institutional capital into the sports ecosystem

Once the preserve of wealthy individuals, sports teams and leagues are becoming an increasingly active target for private equity funds. This report examines the range of opportunities institutional investors are eyeing in the sports industry, including adjacent assets, such as tech platforms, apparel, media rights, and the infrastructure and real estate surrounding sporting events. It also delves into the complexities of investing in the sector, including varying ownership frameworks across different sports, leagues and regions.

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