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Private Market Fundraising

£429.00

Key Information

  • ISBN: 978-1-908783-20-2
  • Publication Date: June 2013
  • Number of Pages: 213

This best-selling publication from Private Equity International is a comprehensive guide for fund managers looking to raise blind-pool, closed-end private equity, debt, real estate and infrastructure funds.

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World-class fundraising techniques for private equity, debt, real estate and infrastructure funds

What will it take to get to a first close; a final close? What can you do if you can’t get to any close? Private Market Fundraising will tell you.

This best-selling publication from Private Equity International is a comprehensive guide for fund managers looking to raise blind-pool, closed-end private equity, debt, real estate and infrastructure funds. Edited by Kevin K. Albert of Pantheon, it brings together some of the most successful fundraisers to provide you with strategies, insights and advice on all aspects of the fundraising process. Read what works, what doesn’t and how they do it.

How will this publication help you?

  • Find out how to run an effective fundraising campaign
  • Acquire insight into how LPs are viewing the fundraising environment and how they are approaching portfolio construction
  • Optimise your firm’s preparation with detailed timelines and plans
  • Take full advantage of ‘non-marketing’ situations for marketing
  • Familiarise yourself on how to work with placement agents for an optimal campaign and with gatekeepers to get your foot in the door
  • Nail that all important face-to-face presentation
  • Efficiently structure your fund for a new breed of investors
  • Prepare yourself to respond to responsible investing and diversity questions from LPs
  • Inform yourself of your options if fundraising does not go as planned

Who’s it for?

This guide is essential reading for any professional who is in the midst of raising a fund, is planning to raise a fund or is working with a private market firm in a fundraising capacity

Private Market Fundraising is a collection of chapters written by some of the most successful fundraisers and leading LPs today, including:

- Bob Brown and Andy Lund of Advent International on the evolution of the market and what firms will need to do to thrive

- Susannah Carrier of Silver Lake on pre-marketing to new investors

- Jessica Hoffman Brennan of The Carlyle Group on using annual meetings, co-investments and secondary opportunities

- Tanya Carmichael of OTPP and Jennifer Morais of CPPIB, on behalf of ILPA, on best practices in existing client services

- Sonny Kalsi and Julie Wong of GreenOak Real Estate on raising a first-time fund

- Wen Tan of FLAG Squadron Asia on how Asian GPs should properly position themselves for a successful fundraise

- Ricardo Morales of HMC Capital Management on raising capital from Latin American investors

Section I: Getting ready

1. Roundtable: Is this the new normal for raising private market funds?

2. Evolution, not revolution

3. Getting your house in order

4. Using a placement agent

Section II: Active fundraising

5. The marketing process

6. The legal process

7. Working with investment advisors and consultants

Section III: In between fund marketing periods

8. Best practices in existing client services

9. Pre-marketing: Paving the way to new investor commitments

10. Inspired use of annual meetings, secondary and co-investment opportunities

Section IV: Other selected topics

11. Raising first-time funds

12. Fundraising for Asian GPs

13. Fundraising in Latin America

14. Common legal issues in raising capital from non-traditional sources

15. Can you raise money by doing good? Principles of responsible investment and diversity practices

Section V: Case studies

16. Deal-by-deal financing model

17. Fund restructuring

18. Partial fund restructuring

Section VI: Appendix

The problem with presentations

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