ADIC rebrands as Invest AD

The name change is part of the Middle East investment firm’s strategy to attract international and local investors to invest in the region.

Middle Eastern investment firm Abu Dhabi Investment Company has rebranded as Invest AD.

“The name is a call to action,” Nazem Fawwaz Al Kudsi, Invest AD chief executive, said in a statement. The firm aims to attract international investors to invest the region. It also wants to encourage local investors to do the same, he added. 

There is “phenomenal investment opportunity” in the MENA region, said Khalifa Al Kindi, chairman of Invest AD, citing the region’s diversifying economy, young growing population and reform-minded governments.

Invest AD also launched four new equities fund targeting the region: a GCC equities fund; a UAE fund; a MENA equity fund; and an emerging Africa fund.

Invest AD has been promoting investment in the region through partnerships with foreign partners as well. Last week, Invest AD, Korea Development Bank and Korea Trade Promotion Agency signed an agreement to boost investment flow between South Korea and the MENA region.

In May, ADIC-UBS Infrastructure Fund I, a joint venture between the firm and Swiss asset management giant UBS, raised $250 million for its first close. The fund will invest in infrastructure development in the MENA region.